KUSKOP Franchise Consultant

What Is KUSKOP?

KUSKOP — Kementerian Pengembangan Usahawan dan Köoperatif — is the Malaysian Ministry of Entrepreneur and Cooperatives Development. It is the regulatory body responsible for:

• Administering the Franchise Act 1998
• Managing the MyFEX 2.0 franchise registration portal
• Registering and monitoring franchisors and franchise consultants
• Setting standards for franchise agreements and Franchise Disclosure Documents (FDD)
• Ranking franchise consultants based on track record and compliance

Any business offering or selling a franchise in Malaysia must be registered with KUSKOP via MyFEX 2.0. Offering an unregistered franchise is a criminal offence under the Franchise Act 1998.

Understanding KUSKOP's Franchise Consultant Rankings

KUSKOP maintains a list of registered franchise consultants and periodically publishes rankings based on:

• Number of MyFEX 2.0 registrations completed
• Compliance record (approval rate on first submission)
• Client outcomes and satisfaction
• Years of experience in franchise consulting

The #1 ranking is the highest possible recognition. SQV received this ranking for 2025 based on our 25-year track record, 500+ SMEs coached, and zero compliance failures on MyFEX 2.0 applications.

What KUSKOP Looks For in a MyFEX 2.0 Application

Understanding what the KUSKOP Registrar looks for in a MyFEX 2.0 application is where experience matters most. The most common reasons applications are rejected or returned for clarification:

• Incomplete FDD — Missing required sections, financial projections without proper assumptions, or vague franchisee selection criteria
• Inadequate audited financials — Less than 3 years of audited accounts, or accounts that don't meet Malaysian Financial Reporting Standards
• Vague operations descriptions — The operations manual must describe specific processes, not general statements
• Territory and exclusivity clauses — Misaligned with Malaysian competition law
• Missing training plan — KUSKOP requires a documented initial training programme for franchisees

With 25 years of MyFEX 2.0 experience — including navigating every update to the system — SQV has never had an application rejected for incompleteness or non-compliance.

The MyFEX 2.0 Process with SQV

1. Initial consultation — We assess your business readiness and explain the MyFEX 2.0 requirements
2. Feasibility study — We confirm whether your business qualifies for franchising under KUSKOP's criteria
3. FDD drafting — We prepare a complete, KUSKOP-compliant Franchise Disclosure Document
4. Operations manual review — We review your existing manual or help you create one that meets KUSKOP standards
5. Application preparation — We compile your complete MyFEX 2.0 application package
6. Submission and liaison — We submit and manage KUSKOP's review process on your behalf
7. Approval and beyond — Once registered, we support your franchisee recruitment

Do I Need a KUSKOP-Recognised Consultant?

Legally, no. You can submit a MyFEX 2.0 application yourself. But the application is complex, the requirements are exacting, and rejections are common — adding 3–6 months to your timeline.

A KUSKOP-recognised consultant with a strong track record significantly improves your approval odds and reduces your time to market. Given that a successful MyFEX 2.0 registration unlocks the ability to legally offer and sell franchises, the consultant fee is almost always worth the investment.