Legal & Compliance

How to Register as a Franchisor in Malaysia

Complete guide to registering as a franchisor in Malaysia. Covers eligibility, MyFEX 2.0 process, FDD requirements, and foreign franchisor rules.

Registering as a franchisor in Malaysia is a legal requirement under the Franchise Act 1998. It is not optional, and it is not a box-ticking exercise. Getting it right — fully, accurately, and on time — protects your business, your franchisees, and your ability to grow.

This guide covers every aspect of the franchisor registration process in Malaysia.

Do You Need to Register?

If you are offering or intend to offer a franchise in Malaysia, the answer is almost certainly yes.

Registration is required if:

  • You are a Malaysian company granting franchise rights to others
  • You are a foreign brand with a Malaysian representative offering franchises in Malaysia
  • You are a master franchise holder sub-franchising a foreign brand in Malaysia
  • You are operating a “licence” or “distribution” arrangement that meets the legal definition of a franchise

The Franchise Act 1998 uses a substance-over-form approach. Calling your arrangement a “licence” does not exempt you from registration if the economic reality is that you are franchising.

Minimum Eligibility Requirements

KUSKOP sets three hard requirements before a business can register as a franchisor:

Requirement 1 — Malaysian Business Entity

The franchisor must be:

  • A company incorporated under the Companies Act 2016 (Malaysia)
  • A partnership firm registered under the Registration of Businesses Act 1956
  • A foreign franchisor with a locally-incorporated subsidiary or an appointed Malaysian master franchise representative

Individual entrepreneurs and sole proprietors cannot register as franchisors directly. They must first incorporate a company.

Requirement 2 — Two-Outlet, One-Year Rule

The franchisor must have operated at least two successful business outlets under the same brand and business model for not less than one year.

This is an operational requirement, not just a paper compliance requirement. KUSKOP may request evidence of outlet operations — tenancy agreements, utility bills, sales records, or audited financial statements — to verify compliance.

Calculating the one-year period: The clock starts when the first outlet begins operations. If you opened your first outlet in January 2023 and your second in June 2023, you become eligible in January 2024 — regardless of when the second outlet opened.

Requirement 3 — Complete Franchise Disclosure Document

The FDD must be prepared in accordance with the Franchise Act 1998 and the regulations made under it. All 23 prescribed items must be completed and accurate.

The Registration Process — Step by Step

Phase 1 — Preparation (Weeks 1–6)

Before touching the MyFEX 2.0 portal, prepare:

  1. SSM Company Extract — a certified copy of your company’s profile from the Companies Commission of Malaysia (SSM)
  2. Audited Financial Statements — the most recent full-year audited accounts of the franchisor entity
  3. Trademark Certificate — proof of trademark registration with the Intellectual Property Corporation of Malaysia (MyIPO), if applicable
  4. FDD (complete draft) — all 23 items completed, franchise agreement attached as Item 20
  5. Operations Manual — the document that will be provided to franchisees (retained, not submitted, but must be ready)
  6. Directors’ IC/Passport copies — for all directors and key shareholders
  7. Litigation history documentation — for any matters disclosed in Item 3 of the FDD

Phase 2 — MyFEX 2.0 Submission (Day 1)

  1. Log in to the MyFEX 2.0 portal and select “New Franchisor Registration”
  2. Create a franchisor profile with your company details
  3. Upload all required documents
  4. Upload the completed FDD (PDF, final version)
  5. Pay the registration fee via FPX or credit card
  6. Submit and note your application reference number

Phase 3 — KUSKOP Review (Weeks 1–8)

A KUSKOP officer reviews your application for completeness and substantive compliance. The review typically covers:

  • Whether all 23 FDD items are present and correctly populated
  • Whether the FDD is internally consistent (no contradictions between items)
  • Whether the franchise agreement terms are fair and not unconscionable
  • Whether the franchisor meets the two-outlet, one-year requirement
  • Whether the disclosed fees and obligations are realistic and lawful

KUSKOP may issue an Information Request (IR) asking for clarification or additional documents. Common IR triggers include:

  • Blank or N/A items without explanation
  • Inconsistencies between the FDD and company profile
  • Litigation history that was not fully disclosed
  • Financial statements that do not support the business claims made in the FDD

Phase 4 — Approval and Registration

Once KUSKOP is satisfied, the franchise is entered into the Register of Franchises. You will receive:

  • A Franchise Registration Certificate (valid for 12 months)
  • Access to the MyFEX franchise marketplace (your franchise listing goes live)
  • Login credentials for ongoing MyFEX 2.0 franchise network management

Registration must be renewed annually.

Foreign Franchisors — Special Requirements

If you are a foreign brand looking to franchise in Malaysia, the process has additional steps.

Option A — Local Subsidiary

Incorporate a Malaysian company (a wholly-owned subsidiary or joint venture) to act as the franchisor. The Malaysian entity must:

  • Meet the two-outlet, one-year rule (which can include the foreign brand’s international outlets if structured correctly)
  • Prepare a Malaysian-contextualised FDD
  • Appoint local directors
  • Register with KUSKOP via MyFEX 2.0

This is the most common approach for foreign QSR, café, and retail brands entering Malaysia.

Option B — Master Franchise Appointment

Appoint a Malaysian master franchisee who acquires the right to sub-franchise in Malaysia. The master franchisee becomes the Malaysian franchisor and assumes all KUSKOP registration obligations.

The foreign franchisor does not need to register directly with KUSKOP but should ensure the master franchisee’s FDD accurately represents the international brand.

Option C — Representative Office

For foreign brands in early market exploration, a representative office structure can provide local presence for franchisee recruitment and support without full franchisor registration. This has limitations and is not a substitute for proper registration once franchisees are signed.

The FDD — Common Deficiencies That Cause Registration Delays

Based on SQV’s experience with dozens of MyFEX registrations, the most common FDD deficiencies that trigger KUSKOP IRs or rejections are:

Item 3 — Litigation Disclosure

Every pending or concluded proceeding involving the franchisor or its principals must be disclosed. Franchisors frequently omit matters they consider “trivial” or “settled.” KUSKOP’s view is that if it is in court, it must be in the FDD.

Item 6 — Franchise Fee Description

The fee description must include the exact amount, payment method, and refund policy. Vague descriptions like “as agreed between parties” are not acceptable.

Item 10 — Franchisee Obligations

The FDD must list every material obligation of the franchisee. This is not the same as the Franchise Agreement — the FDD item should enumerate the obligations in plain language so a prospective franchisee understands what they are committing to.

Item 17 — Financial Performance

Franchisors with limited Malaysian outlet data sometimes leave this blank or write “N/A.” The correct approach is to disclose whatever financial performance data exists — even if it is only from your own company-operated outlets — and clearly label its scope.

Item 20 — Franchise Agreement Exhibit

The franchise agreement must be attached in full. A draft, summary, or term sheet is not sufficient.

Annual Renewal

Your franchise registration expires 12 months from the date of registration. The renewal process requires:

  1. An updated FDD (confirming all information remains current)
  2. A franchise network report (outlet count, locations, aggregate financial performance)
  3. Payment of the renewal fee
  4. Notification of any material changes to the franchise programme

Deadline: Renewal applications must be submitted before the expiry date. There is no grace period. A lapsed registration requires a fresh application — same documents, same fee, same 4–8 week timeline.

KUSKOP has introduced stricter enforcement on renewal timing. Missing your renewal window is not just an administrative inconvenience — it is a gap in your legal authority to operate as a franchisor.

Post-Registration Obligations

Once registered, franchisors must:

  • File every new franchise agreement with KUSKOP within 30 days of signing
  • Report every franchise termination or non-renewal within 30 days
  • Notify KUSKOP of any change in corporate structure, ownership, or directorship
  • Update the FDD when any material change occurs to the franchise programme
  • Pay the annual renewal fee on time

KUSKOP conducts periodic compliance audits on registered franchisors. Being unprepared for an audit is both embarrassing and potentially actionable.

How Long Does Registration Actually Take?

PhaseTypical Duration
Document preparation4–8 weeks
MyFEX 2.0 submission and fee payment1 day
KUSKOP review4–8 weeks
IR response (if issued)1–3 weeks per round
Total8–16 weeks

In practice, most applications that do not receive IRs are registered within 6–8 weeks of submission. Applications with multiple IR rounds or incomplete initial submissions can take 4–6 months.

Registration Fees — Full Schedule

Franchisor Annual RevenueInitial RegistrationAnnual Renewal
Under RM 1 millionRM 2,000RM 1,500
RM 1 million – 5 millionRM 3,500RM 2,500
RM 5 million – 20 millionRM 5,000RM 3,500
Over RM 20 millionRM 7,500RM 5,000

Why Franchisors Fail Registration — Five Reasons

  1. Incomplete FDD: Missing items, unsigned acknowledgements, or internally inconsistent information
  2. Premature application: Applying before the two-outlet, one-year rule is met
  3. Foreign entity issues: Trying to register a foreign entity without a local subsidiary
  4. Ignoring IRs: Failing to respond to KUSKOP’s Information Requests promptly and completely
  5. Renewal lapses: Missing the annual renewal window due to poor internal tracking

How SQV Helps with Registration

SQV manages MyFEX 2.0 registrations for Malaysian and foreign franchisors. Our process:

  1. Pre-application review — we audit your FDD against KUSKOP’s requirements before you submit anything
  2. Document preparation — we prepare or review every required document
  3. MyFEX 2.0 submission management — we handle the portal submission and coordinate with KUSKOP
  4. IR response — we draft and submit responses to Information Requests on your behalf
  5. Annual renewal — we track your renewal date and manage the renewal process

Most registration delays are caused by FDD deficiencies that a specialist review would catch. Our pre-submission audit typically catches 8–12 common issues before they become KUSKOP IRs.


About to start your MyFEX 2.0 registration? Contact SQV for a pre-application review.